Question

The positioning strategy can help communicate the firm’s or the product’s ________, which communicates the customer benefits to be received from a product or service and thereby provides reasons for wanting to purchase it.

Answer 1

The positioning strategy can help communicate the firm’s or the product’s value proposition , which communicates the customer benefits to be received from a product or service and thereby provides reasons for wanting to purchase it.

Explanation:

A value proposition is a cost you agree to present to your customers post-purchase. It’s eventually what does your product engaging to your perfect customer.  A value proposition shows prospects why they should do business with you rather than your opponents and gives the advantages of your products or services crystal clear from the outset.

A value proposition reaches as a commitment by a company to a customer or market segment. A company's value proposition relates to the number one purpose why a product or service is extremely satisfactory for a customer segment.