The advantage of personal selling is that you can sell face to face and adjust the message to their objections. Disadvantages Of Personal Selling 1. Cost of employing sales force 2.In addition to basic pay incentives are to be provided 3. Sales person can only call on one customer at a time.
High cost is the primary disadvantage of personal selling. With increased competition, higher travel and lodging costs, and higher salaries, the cost per sales contract continues to increase.
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