Question

Wisconsin Cheddar has introduced a new product called "aged jalapeno cheddar". Displays are set up at various retail cheese stores throughout California and potential buyers are offered free samples when they walk past the displays, as well as $2 off coupons. what type of promotion is this an example of????

Answer 1

Answer:

Sales promotions

Explanation:

Sales promotions are the planned activities that a business takes to stimulate demand and increase sales. In sales promotions, the company applies attractive short-term methods to persuade customers to buy products.  Sales promotions mostly target consumers. Businesses may also initiate sales promotion aiming at encouraging traders to sell more.

Techniques used in sales promotion include discount vouchers, money-off-coupons, free samples, and competitions. Wisconsin Cheddar is conducting a sales promotion. The displays, free samples, and discount coupons are meant to encourage customers to buy. Sales promotions are useful in introducing new products in the markets. They help push-up sales volumes, although it could be temporarily.