Answer:
Explanation:
You own an advertising agency and have been asked to help a potential client improve its corporate image after a highly publicized product recall. The client requests a television advertisement highlighting the company's generous donation of products to low-income families. The only such donation the company has made, however, is a donation of the recalled products. You fear promoting the donation could cause further consumer backlash, but the client continues to press for the spot.
illegal and unethical
legal and unethical
legal and ethical
illegal and ethical
illegal and unethical
John Hartville has designed a line of clothing targeted toward Hispanic Americans. The items are sold only by catalog and on the Internet. He thinks that he can increase sales by claiming in ads that the firm is owned by a Hispanic American and that all the company's employees are Hispanic Americans. But John is not Hispanic American nor are most of his employees. John is motivated to get a higher level of sales in order to pay off his loan and remain in business.
legal and ethical
illegal and ethical
legal and unethical
illegal and unethical
illegal and unethical
Jimbo Electronics sells navigation equipment used in airports. You have been working with the government of a western European country and have gotten them to agree to purchase this equipment for all airports in that country. The value of the contract is over $10 Million US dollars. In your last meeting with the government official responsible for signing the contract, you discover that this official is demanding that you paid him a $5,000 dollars "finders fees" for his assistance. Further, he said you are to build this into the the contract price so that there would be no cost to Jimbo. When you indicated that you would not do this, the official said the deal was off. Further, the official said and you have confirmed that such arrangements are considered "normal" in this country.
