When a writer focuses on writing from experience and showing insight, he/she is working on "<span>ideas and content", since this would be considered a major structural element of an essay or piece, not something that is in the polishing aspect. </span>
"Effect" is a noun, referring to the possible outcomes of something. "Affect" on the other hand, is a commonly used as a verb, meaning to influence or to cause to become something.
The correct answer is letter "A. Effect". "What effect will the bad weather have on our travel plans?" I hope this helps.
The second one I think so