Answer:
They are testing the product's marketing mix with a wider market and validating its effectiveness
Explanation:
Marketing mix is a combination of factors that a company considers when they are marketing a product to the consumer.
They are price, product, place, and promotion.
For sales of a product to be successful the marketing mix must be effective in the target consumers.
Tests are carried out on a test sample of buyers and then to a larger population to test efficacy of the marketing mix before launching the product.
In the given scenario Aros Smart window launched the product through the Quirky website to a broader market than the test group, in order to see if the positioning and messaging for the product hits the right mix for the market.
They are testing the product's marketing mix to determine its effectiveness
