The correct answer to this open question is the following.
Although there are no options attached, we can say the following.
It is important to use the information gathered from your market research on your target market segment to build marketing strategies because is useful and important information to determine the specific target audience whose going to be the receptors of our marketing communications and marketing efforts.
For a good marketer, identify the proper segments means to direct your marketing efforts without wasting time, money, or resources. So any time, you have to be able to interpret the information gathered on your marketing research because it is useful and direct data that will help you to make the correct marketing decisions.
