Question

An e-commerce platform is looking for a more efficient way to categorize survey results and social media interactions to learn what makes their customers happy or frustrated. Which technique will be helpful for them in this case?

Answer 1

Answer: Predictive Analysis

Explanation:

Predictive Analysis is a method of analytics that allows for the prediction of future events based on data collected from various sources depending on the event that needs to be predicted.

In this scenario, the platform is trying to use data from survey results and social media interactions to learn what makes customers happy which is essentially a future event so this is predictive analysis.