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3 years ago

List three ways in which a company might appeal to character and describe the way logical appeal works

English

2 answers:

notka56 [123]3 years ago

5 0

Answer:

Three argumentative appeals: logical, ethical, and emotional.

Explanation:

kumpel [21]3 years ago

4 0

Answer:

The Three Appeals of Argument

Aristotle postulated three argumentative appeals: logical, ethical, and emotional. Strong

arguments have a balance of all of three, though logical (logos) is essential for a strong,

valid argument. Appeals, however, can also be misused, creating arguments that are not

credible.

Logical Appeal (logos)

Logical appeal is the strategic use of logic, claims, and evidence to convince an audience of

a certain point.

When used correctly, logical appeal contains the following elements...

 Strong, clear claims

 Reasonable qualifiers for claims

 Warrants that are valid

 Clear reasons for claims

 Strong evidence (facts, statistics, personal experience, expert authority, interviews,

observations, anecdotes)

 Acknowledgement of the opposition

When used poorly, logical appeals may include..

 Over-generalized claims

 Reasons that are not fully explained or supported

 Logical fallacies

 Evidence misused or ignored

 No recognition of opposing views

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