Answer:
The Three Appeals of Argument
Aristotle postulated three argumentative appeals: logical, ethical, and emotional. Strong
arguments have a balance of all of three, though logical (logos) is essential for a strong,
valid argument. Appeals, however, can also be misused, creating arguments that are not
credible.
Logical Appeal (logos)
Logical appeal is the strategic use of logic, claims, and evidence to convince an audience of
a certain point.
When used correctly, logical appeal contains the following elements...
Strong, clear claims
Reasonable qualifiers for claims
Warrants that are valid
Clear reasons for claims
Strong evidence (facts, statistics, personal experience, expert authority, interviews,
observations, anecdotes)
Acknowledgement of the opposition
When used poorly, logical appeals may include..
Over-generalized claims
Reasons that are not fully explained or supported
Logical fallacies
Evidence misused or ignored
No recognition of opposing views
