They're just talking about a new coffee shop that opened and like every other hipster that goes to Starbucks kids start hanging out there, that's good for business. the tone in the first one is saying that it's this new hip place and everyone should go. the tone of the second one however, is more professional stating facts like making 34.7%+ profit. making over $2,500 its first day open. both are saying its a good coffee shop.
Computer magazine because its obvious