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NikAS [45]
3 years ago
9

A perceptual map is A. a framework used to compare one firm’s product offerings with another firm’s offerings in relationship to

their relative market share. B. a framework used to demonstrate the growth or decline of specific market segments within an industry. C. a means of displaying in two dimensions the location of its own and competing products or brands in the minds of consumers. D. the place a product occupies in a single consumer’s mind on unimportant attributes relative to competitive products.
Business
1 answer:
Anna35 [415]3 years ago
5 0

Answer:

C. a means of displaying in two dimensions the location of its own and competing products or brands in the minds of consumers.

Explanation:

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