There are actually three terms: Ethos, pathos and logos. Each use different methods to capture the attention of your reader and persuade them into doing something by using emotional support or raw facts, depending on what method is used.
Opposite of quiet,run,black and white, cold,low,go,small, finish,smooth, smile, big, sad, soft! It's urgent!
Goshia [24]
Loud, walk, colour, hot, high, stop, large, start, rough, frown, little, happy, hard
C. Haiku is the most reasonable answer
