I like making people feel like they are worth it, because they are. But sometimes, it can be tricky to make them feel deserved. What I do is I always remember special dates for them. Their birthday, anniversary, or just a good day in general. It can even be a sad or bad day. But on that day, make sure to find or make them something they like. If they like, say, flowers, get or make them something flower-themed. Or just get them their favorite flowers. They will appreciate you and all that you do. Just take the time to do it.
In April 1963 King and the Southern Christian Leadership Conference (SCLC) joined with Birmingham, Alabama's existing local movement, the Alabama Christian Movement for Human Rights (ACMHR)