1answer.
Ask question
Login Signup
Ask question
All categories
  • English
  • Mathematics
  • Social Studies
  • Business
  • History
  • Health
  • Geography
  • Biology
  • Physics
  • Chemistry
  • Computers and Technology
  • Arts
  • World Languages
  • Spanish
  • French
  • German
  • Advanced Placement (AP)
  • SAT
  • Medicine
  • Law
  • Engineering
lidiya [134]
3 years ago
9

Kokomochi is considering the launch of an advertising campaign for its latest dessert product, the Mini Mochi Munch. Kokomochi p

lans to spend $5.5 million on TV, radio, and print advertising this year for the campaign. The ads are expected to boost sales of the Mini Mochi Munch by $8.2 million this year and $6.2 million next year. In addition, the company expects that new consumers who try the Mini Mochi Munch will be more likely to try Kokomochi's other products. As a result, sales of other products are expected to rise by $1.8 million each year. Kokomochi's gross profit margin for the Mini Mochi Munch is 37%, and its gross profit margin averages 22% for all other products. The company's marginal corporate tax rate is 25% both this year and next year. Question 3a HomeworkAnswered What are the incremental earnings associated with the advertising campaign in its first year
Business
1 answer:
alexgriva [62]3 years ago
6 0

Answer:

Kokomochi

The incremental earnings associated with the advertising campaign in its first year is:

= $0.3 million.

Explanation:

a) Data and Calculations:

Advertising campaign cost = $5.5 million

                                                  Mini Mochi     Other Products   Total

                                                      Much

Incremental sales revenue        $8.2 million      1.8 million        $10 million

Incremental cost of goods sold   5.2 million      1.4 million           6.6 million

Incremental gross profit            $3.0 million      0.4 million          3.4 million

Advertising cost                                                                              3.1 million

Incremental earnings associated with the advertising campaign = $0.3 million

Advertising cost apportioned to:

This year = $8.2/$14.4 * $5.5 million = $3.1 million

Next year = $6.2/$14.4 * $5.5 million = $2.4 million

You might be interested in
f pat and chris each spend half their time on each task then: the outcome will be efficient they will plant more bulbs
12345 [234]

false pat and chris each spend half their time on each task then: the outcome will be efficient they will plant more bulbs

<h3>What is efficient?</h3>

Efficiency is the ability to avoid wasting materials, energy, efforts, money, and time while doing something or producing a desired result. In a broader sense, it is the ability to do things well, successfully, and efficiently.

The work efficiency formula is efficiency = output / input, and the result can be multiplied by 100 to calculate work efficiency as a percentage. This is used in a variety of energy and work measurement methods, such as energy production and machine efficiency.

Business efficiency refers to how much a company or organization can produce given the time, money, and resources available.

To know more about efficient follow the link:

brainly.com/question/26152499

#SPJ4

3 0
2 years ago
Requirement 3. The company marketing vice president believes a new sales promotion that costs $ 140 comma 000 would increase sal
gregori [183]

Answer:

Revenue = 240000×49= 11,760,000

Variable manufacturing expense = 240000×20 = 4,800,000

Sales commission expense = 240000×8 =1,920,000

Fixed manufacturing overhead = $2,400,000

Fixed operating expenses = 245,000

Sales promotion = 140000

Profit = 2,255,000

8 0
3 years ago
Smashed pumpkins co. Paid $200 in dividends and $624 in interest over the past year. The company increased retained earnings by
Maru [420]

Dividends that were paid last year = $200

Retained earnings = $522

Net Income = Retained earnings + Dividends paid = 200+522 =722

Tax rate was 38%.

Earnings before tax (EBT) = Net income/ (1-tax rate) =722/(1-0.38) = 1,164.52

Interest expense= 624

Earnings before interest and tax (EBIT) = EBT + interest expense = 1,164.52 + 624 = 1,788.52

Earnings before interest and tax (EBIT) = 1,788.52


3 0
3 years ago
Companies that have become successful with a limited standard product offering often fall into the trap of subsequently broadeni
DiKsa [7]

Answer:

True

Explanation:

When a company successfully offers a product or few products to customers, it tends to expand the range of products it has to offer.

For a <u>company to increase its range of products successfully, it has to realize that it must make corresponding changes to its processes to accommodate the addition of new products.</u>

However <em>oftentimes, companies do not make the necessary changes to their process strategy when expanding their product offerings.</em>

8 0
3 years ago
Sally Beauty Warehouse uses the perpetual inventory system to account for its merchandise. On Nov 2, it sold $700 of merchandise
Nutka1998 [239]

Answer:

1) Debit sales discounts $14

2) Debit cash $686

3) Credit accounts receivables $700

Explanation:

nov-02 sold 700

terms 2/15 n 30  

                700

Discount            2%

                   14

Net payment  686

Db Cash_____________686

Db Sales discount_______14

Cr Account receivable_______700

7 0
3 years ago
Read 2 more answers
Other questions:
  • In the monetarist view, the long-run Phillips curve is____________.
    14·1 answer
  • As the marketing vice president of her firm, Jana is considering implementing a companywide pricing policy that all products mus
    7·1 answer
  • Your car needs a new engine and it cost $1,000. you currently have $600 to invest at 7% compound annually, how long will you hav
    11·1 answer
  • This graph shows the US unemployment rate from Aug 2010 to Nov 2011... what question could best help the economist answer
    6·1 answer
  • Sarah Wiggum would like to make a single investment and have ​$2 million at the time of her retirement in 35 years. She has foun
    14·2 answers
  • Your opportunity cost of cutting hair at your barbershop is $20 per hour. Electricity costs $6 per hour, and your weekly rent is
    15·1 answer
  • In scheduling your time, which of the following will help you reach your goals?
    11·1 answer
  • Robin, who is a head of household and age 42, provides you with the following information from his financial records for 2019. R
    7·1 answer
  • Normative and positive statements.
    10·1 answer
  • Who can you pay with PayPal?
    5·1 answer
Add answer
Login
Not registered? Fast signup
Signup
Login Signup
Ask question!