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lidiya [134]
3 years ago
9

Kokomochi is considering the launch of an advertising campaign for its latest dessert product, the Mini Mochi Munch. Kokomochi p

lans to spend $5.5 million on TV, radio, and print advertising this year for the campaign. The ads are expected to boost sales of the Mini Mochi Munch by $8.2 million this year and $6.2 million next year. In addition, the company expects that new consumers who try the Mini Mochi Munch will be more likely to try Kokomochi's other products. As a result, sales of other products are expected to rise by $1.8 million each year. Kokomochi's gross profit margin for the Mini Mochi Munch is 37%, and its gross profit margin averages 22% for all other products. The company's marginal corporate tax rate is 25% both this year and next year. Question 3a HomeworkAnswered What are the incremental earnings associated with the advertising campaign in its first year
Business
1 answer:
alexgriva [62]3 years ago
6 0

Answer:

Kokomochi

The incremental earnings associated with the advertising campaign in its first year is:

= $0.3 million.

Explanation:

a) Data and Calculations:

Advertising campaign cost = $5.5 million

                                                  Mini Mochi     Other Products   Total

                                                      Much

Incremental sales revenue        $8.2 million      1.8 million        $10 million

Incremental cost of goods sold   5.2 million      1.4 million           6.6 million

Incremental gross profit            $3.0 million      0.4 million          3.4 million

Advertising cost                                                                              3.1 million

Incremental earnings associated with the advertising campaign = $0.3 million

Advertising cost apportioned to:

This year = $8.2/$14.4 * $5.5 million = $3.1 million

Next year = $6.2/$14.4 * $5.5 million = $2.4 million

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lapo4ka [179]

Answer:

planning

Explanation:

it Helps to Set the Right Goals

In particular, planning helps to critically assess the goal to see if it's realistic. It facilitates decision making and allows setting a time frame by predicting when the company can achieve its goal

8 0
3 years ago
Lasley Cash, Ltd. operates a chain of exclusive ski hat boutiques in the western United States. The stores purchase several hat
yKpoI14uk [10]

Answer:

CMR: 52% --> each dollar of sales generates 52 cent of contribution

VCR: 48% --> 48 cent per dollar of sales are cost

BEPu:    10,000 units will pay up the cost to purchasethis units and the fixed cost for the business.

BEPs: $ 250,000 in sales pay up both, fixed and varible operating cost.

Explanation:

selling price per hat:  $ 25

variable cost per hat: $  12

Contribution per unit $  13

Contribution Ratio:

13/25 = 0.52

Variable cost Ratio:

12/25 = 0.48

Fixed cost: 130,000

Break even point:

\frac{Fixed\:Cost}{Contribution \:Margin \:Ratio} = Break\: Even\: Point_{dollars}

\frac{130,000}{0.52} = Break\: Even\: Point_{dollars}

dollars of sales BEP: 250,000

\frac{Fixed\:Cost}{Contribution \:Margin} = Break\: Even\: Point_{units}

\frac{130,000}{13} = Break\: Even\: Point_{units}

units sold to pay up variable and fixed cost: 10,000

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3 years ago
Eduardo has always wanted to operate his own fast food restaurant but he knows the high failure rate of restaurants. To increase
telo118 [61]

Answer:

buying a franchise of a well-established restaurant.

Explanation:

A franchise business model is a business arrangement where the owner or 'franchisor' sells the rights of a business to ' franchisee' who operates an independent outlet.  The rights that a franchisee acquires include business name, logo,  business and operating models.  Examples of known franchises are MacDonald,  subway, and Starbucks.

The biggest advantage Eduardo will gain by purchasing a franchise is that he will get instant access to a well-established brand name.  Eduardo does not need to spend resources on creating a name, or products to introduce to customers. An established franchise will provide him with customers,  a management model, and a chance to succeed.

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Suppose the Fed decides it needs to pursue an expansionary policy. Assume people hold no cash, the reserve requirement is 50 per
DENIUS [597]

Answer:

Because the current money multiplier is <u>2</u>, the Fed would <u>BUY $500,000</u> worth of bonds, <u>INCREASING</u> the monetary base and so increasing the money supply by $1 million.

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if the Fed wants to increase the money supply by $1 million, then it would need to purchase US securities worth $500,000. The formulas used to calculate the impact of the Fed's operations are:

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During reconstruction, a major economic development in the south was the:
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At the end of the farming season, they could be given a share of the profits realized from their work.

Learn more about sharecropping here:

brainly.com/question/881028

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