Question

An established electronics business has reinvented itself and come up with some novel new products. The owners want to go beyond the same old ads and commercials to promote these products. As a well-informed media planner, you suggest a merger of advertising and entertainment, including promotions in video games, cell phones, in malls and retail stores, and at movie theaters. This mix is known in the industry as: Group of answer choices

Answer 1

Answer: a. Madison & Vine.

Explanation:

Madison and Vine advertising refers to an innovative way of marketing where both advertising and entertainment are merged so as to present a different style and reach more people.

People are usually more attentive when being entertained and so advertising to them during these times increases the chances of success which is what prompted this type of advertising and this is what is being offered to the electronics business by you in the scenario above.