Question

A customer browses through several online retail sites and examines product descriptions of several different styles and brands of bed linens. The customer then goes to Macy's and purchases a set of flannel sheets that he had read about on another retailer's site. The purchase of this set of flannel sheets is most clearly an example of ________.

Answer 1

Answer:

digitally influenced purchasing

Explanation:

This is an example of digitally influenced buying, which occurs when consumers search for data and information on a product on the internet before buying at the physical store. There are surveys that show that 64% of in-store purchases are digitally influenced, which makes companies look for strategies to increase their online presence so that customers search for information about their products and services, such as personalizing the search, including location options and product availability, which makes it easier for customers to find the product of their choice in the most convenient store.