Jordan is basing her decision on a <u>non-compensatory decision rule</u>.
<u>Explanation</u>:
Consumers never give up or compensate on their requirement of purchasing. This is known as non-compensatory decision rule. This rule says that the positive and negative consequences of the alternative product never compensate the consumer’s decision.
Non-compensatory decisions help in making the decisions easier as the requirement is clear.
In the above scenario, Jordan wants to buy a laptop computer whose weigh is not more than five pounds. Jordan never compensates on her opinion after seeing many laptop computer with additional features. This kind of basing is known as non-compensatory decision.
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The theorist who believed that children learn language when they are reinforced by parental attention was B.F.Skinner.
B.F.Skinner was a celebrated American psychologist who advanced the behaviorist theory of learning. This theory is based on the idea that learning occurs through a method of ‘conditioning’, which when stimulus, rewards, and punishments are combined to drive the learning process.
The conditioning relies on what Skinner calls reinforcement. Reinforcement is of two types, namely positive reinforcers, which are the rewards after meeting a target, and negative reinforcers, which refers to the unpleasant consequences of failing to meet the target.
Actions that are followed by negative reinforcers tend to weaken, while those followed by positive reinforcers tend to be repeated. For example, children can be encouraged to learn language if they receive consistent positive reinforcement from their parents every time they learn a new word or phrase.
To learn more about B.F. Skinner : brainly.com/question/10580861
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Still in the 21st century there still people that are highly judgemental on someone ethnicity or/and race. Therefore race and ethnicity is affected by society as people will judge from where you came from or your skin colour