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Papessa [141]
2 years ago
12

You work for a marketing firm that has just landed a contract with Run-of-the-Mills to help them promote three of their products

: guppy gummies, frizzles, and mookies. All of these products have been on the market for some time, but, to entice better sales, Run-of-the-Mills wants to try a new advertisement that will market two of the products that consumers will likely consume together. As a former economics student, you know that complements are typically consumed together while substitutes can take the place of other goods. Run-of-the-Mills provides your marketing firm with the following data: When the price of guppy gummies decreases by 20%, the quantity of frizzles sold decreases by 22% and the quantity of mookies sold increases by 7%. Your job is to use the cross-price elasticity between guppy gummies and the other goods to determine which goods your marketing firm should advertise together.
Complete the first column of the following table by computing the cross-price elasticity between guppy gummies and raskels, and then between guppy gummies and mookies.

Cross-Price Elasticity of Demand Complement or Substitute Recommend Marketing with Guppy Gummies
Raskels
Mookies
Business
1 answer:
Mazyrski [523]2 years ago
5 0

Answer:

1.1 substitutes do not market together

-0.35 complements market together

Explanation:

1.1

-0.35

Cross price elasticity of demand measures the responsiveness of quantity demanded of good A to changes in price of good B.

If cross price elasticity of demand is positive, it means that the goods are substitute goods.

Substitute goods are goods that can be used in place of another good.

if the price of a good increases, the demand for the substitute increases and if the price of the good reduces, the demand for the substitute increases.

If the cross-price elasticity is negative, it means that the goods are complementary goods.

Complementary goods are goods that are consumed together

Cross price elasticity = percentage change in quantity demanded of good A / percentage change in the price of good B

Frizzles = -22% / -20% = 1.1

Mookies = 7 / -20 = -0.35

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Answer:

Overhead Cost Category (Activity Cost Pool)       Cost

Supervision                                                             $2,160

Depreciation of machinery                                  $28,840

Assembly line preparation                                  <u> $23,000</u>

Total overhead                                                     $54,000

Supervision

Direct labor cost ($) $6,200 $11,800 $18,000

Depreciation of machinery

Machine hours 400 hours 800 hours 1,200 hours

Assembly line preparation Setups (number)

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1)

overhead costs assigned to Rounded Edge

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depreciation = $28,840 x (400 / 1,200) = $9,613

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overhead costs assigned to Squared Edge

total overhead costs = $54,000 - $16,245 = $37,755

2)

total costs assigned to Rounded Edge

materials $9,500

direct labor $6,200

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total $31,945

cost per foot = $31,945 / 10,500 = $3.0424 per foot

total costs assigned to Squared Edge

materials $21,600

direct labor $11,800

overhead $37,755

total $71,155

cost per foot = $71,155 / 14,000 = $5.0825 per foot

3)   The average cost per foot of Rounded Edge decreased because lower overhead costs were allocated to their production.  

The average cost per foot of Squared Edge increased because higher overhead costs were allocated to their production.  

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