Answer:An empathetic HERO – a protagonist (male, female or android) with whom we identify from the very beginning of the story.
A clear, visible OUTER MOTIVATION that hero is desperate to achieve by the end of the story. Whether it’s to stop a killer, win a competition, rob a bank or win the love of her destiny, this goal must create a finish line that the hero is struggling to cross from the end of the first act (the 25% mark) until the climax of the film. This is NOT some inner feeling or state of being (success, acceptance, self worth), but rather a goal that creates a clear, consistent image for anyone who hears it.
Monumental, seemingly insurmountable CONFLICT. If the hero’s goal doesn’t seem impossible, and doesn’t force the hero to put everything on the line, the story won’t elicit sufficient emotion to get people to line up or tune in to see the movie.
SIMPLICITY. Movie stories can easily be expressed in a single sentence. Long, convoluted, multi character stories are almost impossible to advertise.
FAMILIARITY. Audiences prefer genre films that follow a consistent set of rules and promise a predictable emotional experience. The individual details of the plot and characters should be original, but movies that are hard to categorize are also hard to sell.
Explanation:
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