Answer:
Traditions
Explanation:
markets and nationals don't really work, and out of cultures and traditions cultures is more like a big thing. For example the Chinese culture or the Mexican culture. So we're left with traditions and it does make sense if you plug it into the sentence
Jim is the DIRECT OBJECT.
Us is the INDIRECT OBJECT.
Affect - someone causing something.
Effect - the result of what was caused.
EX: Destroying trees negatively affects the wildlife.
EX: The effect that destroying trees has on wildlife is negative.