Question

A marketing company makes the following statements in a television commercial about advertising in social media websites: "75% of consumers are influenced to buy a product AFTER asking for advice on social media networks… Over half of 25 to 34-year-olds who use social media say they can't live without their social media sites!" What is the main purpose of these statements in the marketing company's commercial? (3 points) Select one: a. To motivate 25 to 34-year-olds to log on to their favorite social media site b. To show businesses that advertising in social media can increase profits c. To increase competition between social media sites for new subscribers d. To inform consumers of the risks of using social media to make decisions

Answer 1

Answer: To show businesses that advertising in social media can increase profits

The company is showing potential advertising buyers that they will be successful with social media. They are giving stats about the high user-ship of social media sites and highlighting the likelihood of a user making a purchase of product after it is recommended to them on social media.