Answering the question, Yesenia is struggling with the marketing function of supply chain management.
Yesenia trying to determine how to offer the classes that the students need at the time when they need them explains the component of the marketing mix which entails managing the supply chain.
<h2>Further Explanation</h2>
The given scenario describes getting a product (class) to customers (students), and "where" and "when" they want the product (class) illustrates the place part of the marketing mix which has to do with supply chain management.
In the marketing mix, the process that involves the movement of products from producer to consumer is known as place. However, the process of getting the product to the consumer can be through many channels such as wholesalers, retailers, distributors and the internet (recently added)
When a company makes use of the right place, it will improve its sales for a very long time, this implies that the company will have a greater share of the market and make huge revenues.
Correct placement is a significant task that involves reaching the right people at the appropriate time.
However, supply chain management involves different that are needed to plan, control and execute the flow of goods and services from materials into finished goods.
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KEYWORDS:
- yesenia
- class
- supply chain management
- marketing function
- marketing mix
- students
- new university
