Question

Identify a true statement about the different stages of a product life cycle. Select one: a. The production and marketing costs are generally low during the introduction phase of the product life cycle. b. As a product matures, profits for an initiating firm keep pace with sales. c. Profits increase and are positively correlated with sales during the growth stage of the product life cycle. d. A seller makes price concessions, increases product quality, or expands outlays on advertising and sales promotion during the growth stage.

Answer 1

Answer:

c. Profits increase and are positively correlated with sales during the growth stage of the product life cycle.

Explanation:

A product life cycle can be defined as the stages or phases that a particular product passes through, from the period it was introduced into the market to the period when it is eventually removed from the market.

Generally, there are four (4) stages in the product-life cycle;

1. Introduction.

2. Growth.

3. Maturity.

4. Decline.

The true statement about the different stages of a product life cycle is that profits increase and are positively correlated with sales during the growth stage of the product life cycle because the growth stage is typically characterized by an acceptance of the product in the market by the consumers. Thus, there would be an increase in the quantity of goods sold (revenue) and a corresponding increase in profit.