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pantera1 [17]
3 years ago
15

What was the target market for traditional advertisers

Business
1 answer:
Bas_tet [7]3 years ago
5 0

Answer:

Read about it

Explanation:

For years, there has been a debate among marketing and advertising experts about which sector of their field (digital advertising vs. traditional advertising) is more profitable and yields a higher ROI.

Digital marketing continues to gain ground year after year, thanks to the excellent results it provides for each business and entrepreneur that manages to create successful marketing campaigns for their brands, making use of elements such as virtual tours and social media.

The picture does not look good for traditional marketing, which gradually evolves to adapt to the new digital way of living and the Internet of Things (IoT). Television channels and cable providers have seen how the rating numbers have fallen dramatically over the past five years, thanks to the success of streaming services such as Amazon Prime, Netflix, Hulu, and Disney +.

According to Leichtman Research Group, in 2018 alone, cable providers in the United States lost 1 million users. In 2013, 86% of US households used this service and by the end of 2018, the figure dropped to 78%, almost 10% in less than a decade.

Looking at the previous numbers, it is not difficult to understand why companies that used traditional advertising (television, radio, and press) rushed to restructure the way they capture new users and make a profit.

Beyond the well-known social media and the low cost that a digital marketing campaign requires, what makes it so successful?

A key answer: Digital advertising is highly targeted and is an effective way to align brand advertising with the company’s ideal customer.

Experts have a name for this: Targeting.

What is targeting?

Targeting is a type of online marketing that aims to align advertising to the needs of customers who the company or entrepreneur wants to reach. In the field of display advertising, targeting is essential for the optimization of the advertising budget.

Targeting can be defined as the classification and definition of the target audience or segmentation. It is very important to know what your segment or target audience is in order to create an advertising campaign that adapts to the needs of that audience and can, therefore, be successful.

In short, the more precise the target audience, the easier it will be to create the right campaign and the easier it will be to get their attention.

Normally, online targeting is carried out through the cookies that provide useful information about user behavior. However, due to the uncertainty about the limits of this practice to not invade the users’ privacy, many prefer to avoid its use directly.

Remember that the ideal customer is someone whose needs or problems can be solved effectively by your products and/or services. In conclusion, the ideal client is the one that needs your products or services to improve his or her quality of life.

The benefits of highly targeted digital advertising

Imagine you are surfing the Internet and you see an ad for a business course that interests you. What happened? How did the course find you? Simply, the advertiser has done a great job.

There is no sense in showing your ads to people who are not interested in your product or service. It will only make your business seem intrusive and can potentially cause you to lose money.

A television or press marketing campaign does not allow you to segment the public in such a personalized way as its internet and digital counterparts do. Although a brand can still reach millions of people through a television commercial, the ad does not guarantee that the viewer is interested in acquiring their products or services.

Therefore, although traditional marketing could potentially mean an audience of millions, it does not allow entrepreneurs and companies to canalize their investment in advertising towards the brand’s ideal client.

By investing in digital marketing campaigns, we will have a more accurate and adjusted knowledge of the profile of the users to whom the campaign will go, the ads will be shown to whom we want at the right time. In addition, you avoid being intrusive, and the consumer who receives your advertising will consider it relevant, as it is consistent with their interests.

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You have decided it’s time to buy a house, and you have found the one you want. The price is $500,000, and you will pay 10% in
sp2606 [1]

Based on the amount of the loan, the interest rate, and the loan period, the monthly payment would be <u>$3,302.</u>

<h3>Loan Amount</h3>

<em>= Price of house - Amount in cash </em>

= 500,000 - ( 500,000 x 10%)

= $450,000

<h3>Periodic interest </h3>

= 8% / 12 months

= 8/12%

<h3>Number of periods </h3>

= 30 x 12 months

= 360 months

<h3>Monthly Payment </h3>

This is an annuity as the payment is constant. The loan value will be the present value of the annuity.

<em>Present value of annuity = Annuity x ( 1 - ( 1 + rate) ^ - number of periods) / rate </em>

450,000 = Annuity x ( 1 - ( 1 + 8/12%) ⁻³⁶⁰) / 8/12%

Annuity = 450,000 / 136.283494

= $3,302

In conclusion, monthly payment would be $3,302.

Find out more on loan amounts at brainly.com/question/24576997.

4 0
3 years ago
Ayayai Corp. had the following transactions during 2017: 1. Issued $235000 of par value common stock for cash. 2. Recorded and p
Ainat [17]

Answer:$33,800

Explanation:

Sold investment - acquired investment

=5640 - 39,480= $33,800

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3 years ago
How much do you need invested to live off dividends.
Alexxx [7]

Answer:

Usually right between 100,000 and 600,000.

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: During June of 1997: Steve Wall, the Advanced Projects Design Team Leader at NASA’s Jet Propulsion Laboratory, estimated that
slava [35]

Answer:

This is really a personal opinion, since whether it is correct to send people to mars or not depends largely on your point of view and personal beliefs. Clearly, humans are far more capable than robots, and they can explore space and eventually other planets much better than a rover. On the other hand, sending people to Mars is not only extremely expensive, but it is also extremely dangerous for the astronauts themselves.

Imagine so many people died trying to get to space and then to the moon, and that was very easy compared to getting to Mars and back.

We can find millions of better ways to use the money than sending people to space, and that is really hard to argue against. Our planet, our country, state or even city could all benefit and use the money more productively.

But lets say that we do not care about the money because Mr. Bezos or some other billionaire decided to donate it. Now we would face the technical issues of going to Mars and actually staying there for a long time. A trip to mars is not something that would be carried out for just a couple of hours (like moon walking). Astronauts will have to stay in Mars for weeks, months or even years before they can return. This results in an extreme danger to their health due to cosmic rays. Can humans survive long term exposure to cosmic rays? The answer is NO and Mars's atmosphere doesn't help.

If we analyze this situation from a technical point of view, it would be better and safer to send astronauts to Titan (Saturn's moon), and would probably be also more useful. Titan's environment is similar to Earth's in many ways, and if we are actually doing it for a scientific purpose besides simply being curious, then it is much more useful to go to Titan. The scientific purpose of going to mars instead of other possible destinations is not very solid. Mars is really different to Earth and unless someone finds Martians living there, there is not much you can do.

8 0
3 years ago
(BRAINLIEST FOR WHO GETS IT CORRECT) Processing the message and providing some type of feedback is a(an)
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receipt of message. i think :) hope this helps

3 0
3 years ago
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