Question

To urban-dwelling, educated tech-savvy consumers, when they use Zipcar, car-sharing service, instead of owning a car, they save money while reducing their carbon footprint. What is effective about this position statement?

Answer 1

Answer: It addresses all five key elements of an effective position statement.

Explanation:

In this scenario, the most effective thing about this position statement is that it addresses all the five key elements of an effective position statement.

The target market is identified, the category of customers which are the prospective customers is identified as well. The company's differentiators as well as the mission and vision is also in effect.