Brands manage to hold their significance in the age of social media because of their sponsors. For example, they can sponsor a celebrity or influencer that uses their items to reach a wider audience. Someone who is famous has a lot of fans and followers which will see their posts on the object and maybe some of them may buy it.
He/She may be unable to operate the system without reading the documentation. He/She may get poor grades as a result of being unable to operate the system. He/She may get shouted at for not being able to operate the system.
