Fraud is an instance of deception, trickery or deceit. It is an intentional act of cheating others, for unethical & unjustified gain to self (at the cost of harm to others).
A copy meant to look like the original (for wrong purposes) is counterfeit. Sham or poseur who makes false identity & or expertise claims.
Eg : Many people are harmed in fraudulent financial activities.
If people are not talking about you then they don't know who you are. They don't know what you're doing, what you're trying to accomplish, etc. You may not be considered important if you're not worth talking about
