C. the purchase of a single individual
<span>Approximately 11 percent of those in the US feel sexual orientation discrimination is allowable. This shows that the trend is moving in a direction that is more understanding of human diversity and how all persons should be treated with an equal level of dignity in their daily endeavors.</span>
When trying to penetrate the market in another country, American company will have to deal with the fact that they have to solve several problems due to the different in culture and political climate.
To minimize the risk, choosing joint venture option with local establishment may be the best option so they can handle the local aspect of the business while pepsico could focus solely on the internal aspects
