Answer:
b. women have an intense dislike of price negotiation, yet still want to buy a car.
Explanation:
A product can be defined as any physical object or material that typically satisfy and meets the demands, needs or wants of customers. Some examples of a product are mobile phones, television, microphone, microwave oven, bread, pencil, freezer, beverages, soft drinks etc.
Price can be defined as the amount of money that is required to be paid by a buyer (customer) to a seller (producer) in order to acquire goods and services.
Thus, price refers to the amount of money a customer or consumer buying goods and services are willing to pay for the goods and services being offered. The price of goods and services are primarily being set by the seller or service provider.
In sales and marketing, pricing of products is considered to be an essential element of a business firm's marketing mix because place, promotion and product largely depends on it.
One of the importance associated with the pricing of products is that, it improves the image of a business firm.
A nonnegotiable or no-haggle price strategy is sometimes adopted by car dealerships to sell their cars.
Therefore, a customer who wants to buy a new or used car is required by the car dealership to pay the posted price without any credit left. These dealers probably adopted this pricing policy because women have an intense dislike of price negotiation or bargaining with the salesperson, yet still want to buy a car.
