New <em>technologies</em> have made the process of producing a piece of music less daunting and efficient. Computers have made the process easier to undertake unlike the good old days when producers had to spent hours fine-tuning sounds on a complicated analogue device.
The answer is artistic. This is because artistry is in its original form, just like alternative music. It's not going by the crowd and only being influenced by how you feel. Hence, art.
