Question

In your opinion, is the “shrink it and pink it” strategy an effective way to market sports apparel to women? Why or why not?

Answer 1

Answer:

I don't think it's an effective strategy. It seems a little sexist to be completely honest. As someone who was raised by an extremely progressive mother, I think it's safe to say that women don't appreciate generalizations, much less made by the marketplace.

Answer 2

Answer:

Concept: Business Administration

• By definition the shrink it and pink it is a method employed by marketing to create a curated color that appeals to the women eye and also retroactively fits their figure and stature.
• Arguably, the strategy is effective in principle as it attracts more women buyers that would have otherwise skipped over the said sport apparel. It curated a line of clothing that suits them and makes them feel included. The principle of inclusiveness is a driving factor in this strategy which inherently has increased the sales of women apparel.