It would be (the) because those are the only words that reapete
A really good example of how an advertisement can appeal to emotions are the SPCA commercials. (the super sad dog commercials.) they appeal to emotions by showing pictures and or videos of injured, starving, or abandoned dogs. This makes more and more people want to donate to the cause.
Mutations occur all over our body consistently since all of our cells contain DNA. Some mutations would not be passed on to offspring and they don't matter for Evolution. "Somatic Mutations" are mutations that occur in the cells that do not form gametes and do not end up carried by the sperm or eggs. Such mutations could be in your skin, muscles, liver, ect.