The correct answer to this open question is the following.
Although there are no options attached, we can say the following.
According to Bruce David Forbes’ "Finding Religion in Unexpected Places," popular culture is distinguished from "high" and "folk" cultures by the following.
For the authors, "high" culture means the written form of culture that is part of the people that have higher levels of education or can afford to access it. These people are the elite in society.
The term "folk" culture, according to the authors, is for the oral traditions in the popular culture. It is for the people that are not the elite in society and can be considered "the masses."
Mass media companies heavily influence the culture of the masses through conventional media and digital media.
