Question

11.

Answer 1

Answer:

Communication.

Explanation:

Communication can be defined as the process of passing information and understanding from one person to another.

This ultimately implies that, communication is a process which typically involves the transfer of information and understanding from one person (sender) to another (recipient), through the use of semiotics, symbols and signs that are mutually understood by both parties.

The linear model of communication comprises of four (4) main components and these are;

1. Sender (S): this is typically the source of information (message) or the originator of a message that is being sent to a receiver. Thus, they are simply the producer of a message.

2. Channel (C): this is the medium used by the sender for the dissemination or transmission of the message to the recipient. For example, telephone, television, radio, newspapers, billboards etc.

3. Message (M): this is the information or data that is being sent to a recipient by a sender. It could be in the form of a video, audio, text message etc.

4. Receiver (R): this is typically the destination of information (message) or the recipient of a message that is being sent from a sender.