Ultimately, writing helps us think better, and perhaps even be smarter. ... In fact, strong writing skills are crucial for countless careers and callings. In this paper I argue that the main goal of business is to develop new and innovative goods and services that generate economic growth while delivering important benefits to society.
In a 1939 letter, John Steinbeck wrote that his goal for The Grapes of Wrath was “to rip a reader's nerves to rags.” Through the novel, Steinbeck wanted readers to experience the life of the Dust Bowl migrants with whom he had spent time.
