Fahrenheit 451 is the 1953 Ray Bradbury novel (soon to be a film) about a “fireman” who burns books rather than saves them, as a means to keep society illiterate and complacent. The novel has been a lightning rod for issues of censorship and book banning, and it begins with the sentence, “It was a pleasure to burn.:"
The answer to the question you presented above would be 'persuasive speech' or 'oral persuasion'. These are the terms that refer to a speaker's use of persuasive language to persuade an audience.