Which of the following? Besides I think that a humor used to make a serious point would be using sarcasm♂️
The word 'unfathomable' means not able to be understood.
to 'fathom' is to think or ponder on something so as to understand it.
The use of technology has been made much of a convenience to different businesses in order to advertise their products and services. Among which persuasive techniques they most likely use was to let the message be felt by the consumers in which using the product or service would raise their social status in the society.