Answer:
- to sell related products
- to increase market share
- to increase brand awareness
Explanation:
Marketing can be defined as the process of developing promotional techniques and sales strategies by a firm, so as to enhance the availability of goods and services to meet the needs of the end users or consumers through advertising and market research.
Basically, it comprises of all the activities such as, identifying, anticipating set of medium and processes for creating, promoting, delivering, and exchanging goods and services that has value for customers.
The reasons some companies prioritize selling many of their products rather than making a significant profit off of each sale is because of the following;
I. To sell related products. Products that are related could be sold easily when they are combined together.
For example, selling a phone battery and charger, books and pen, soft drinks and snacks, etc.
II. To increase market share. It would help them in having a wider or broader customer reach than there rivals (competitors) in the same market.
III. To increase brand awareness. It enhances and promotes the rate at which the company's product is known to the consumers and potential customers.
However, the same amount of sales tax would be charged for the sales of the numerous products in comparison with selling them individually (each).
Sales tax is a type of tax that is charged a percent of the price of goods sold in retail stores. Thus, it is being paid by the consumers (buyers) of finished goods and services and then, transfered to the appropriate authorities by the seller.
