Answer:
- Emotion-arousing words to trigger audience response.
Explanation:
The authors often employ various persuasive techniques(ethos, logos, or pathos) to convince the audience to believe and accept the claim or idea proposed by the author.
In the given excerpt, the textbook tip for persuasion that Gore employed effectively would be 'emotion or ethos' which involves 'employing arousing or triggering words' that targets the emotions of the audience and elicit desired emotional response from them. The use of ethos is reflected by the description or inclusion of personal incident 'his sister dying of lung cancer' to substantiate his point('to restrict tobacco use').
