Question

Many elementary schools participate in programs where students go out into the community on behalf of a company to sell products from a catalog of goods, which the company ships directly to the consumer. Usually the school gets a cut of the profits and the kids are rewarded with prizes based on how much they sell. What type of channel member do the school children represent in this example?

Answer 1

Answer: Retailers

Explanation:

One type of distribution channel is one where a company ships its goods directly to a retailer which would then sell to a customer. For instance, when a car company sells directly to a car dealership and then the car dealership sells to consumers.

This is what is happening here. The company is selling directly to the school which then sells the goods through the students, to consumers. The students and the school can therefore be said to be retailers.