1answer.
Ask question
Login Signup
Ask question
All categories
  • English
  • Mathematics
  • Social Studies
  • Business
  • History
  • Health
  • Geography
  • Biology
  • Physics
  • Chemistry
  • Computers and Technology
  • Arts
  • World Languages
  • Spanish
  • French
  • German
  • Advanced Placement (AP)
  • SAT
  • Medicine
  • Law
  • Engineering
Troyanec [42]
3 years ago
6

This activity is important because marketing managers must discover what prospective customers need and want. Marketing managers

use this knowledge to create products and services for their various target markets. Different marketing mixes are then developed toserve the unique needs or the firm’s target markets.
The goal of this exercise is to demonstrate your understanding of how a marketing manager might use the marketing mix to create valuefor two distinct car rental service segments. The first is the business traveler segment (customers traveling primarily for business), andthe second is the leisure traveler segment (customers traveling primarily for leisure or relaxation)

a. Luxury Cars
b. SUV/Minivan
c. Free Car seat
d. Gold Club
e. Airport Hubs
f. Premium
g. Park Access
h. Saver

Decide which marketing mix element it represents and which segment it reaches.

Marketing Mix Element: Business traveler segment Leisure traveler segment
Product Strategy
Price Strategy
Promotion Strategy
Place Strategy
Business
1 answer:
RUDIKE [14]3 years ago
8 0

Answer:

Note: See table attached to question below to fully understand

Marketing mix         Business traveller      Luxury traveller

element                        segment                      segment

<em>Product strategy</em>        Luxury car                 SUV or Minivan

<em>Price strategy</em>             Premium                   Saver

<em>Promotion strategy</em>    Gold club                  Free car seat

<em>Place strategy</em>             Airport hubs             Park access

You might be interested in
Management of Wee Ones (WO), an operator of day-care facilities, wants the company's profit to be subdivided by center. The firm
m_a_m_a [10]

Answer:

The correct answer is $23,430.

Explanation:

According to the scenario, the given data are as follows:

Total actual revenue = $1,700,000

Irvine Center actual revenue = $561,000

Advertising cost = $71,000

So we can calculate the amount of advertising that would be allocated to the Irvine center by using following formula:

Advertising Cost allocated = (Irvine Center actual revenue × Advertising cost)   ÷ Total actual revenue

By putting the value, we get

= ($561,000 × $71,000)  ÷ ( $1,700,000)

= $23,430.

3 0
3 years ago
Larry is a hard-working college freshman. One Saturday, he decides to work nonstop until he has answered 200 practice problems f
OverLord2011 [107]

Answer:

  • The marginal gain from Larry's second hour of work is 60 problems
  • The marginal gain from Larry's fourth hour of work is 20 problems
  • The best combination is 1 hour of working problems + 3 hours of reading

Explanation:

To get the <em><u>marginal gain</u></em> we subtract from the latest hour, in this case the second hour (140), the production from the previous hour (80). 140-80=60. <em>It's always the same, the latest minus the previous one.</em>

So let's do the same for the fourth hour:

Noon................200 problems

minus

11:00 AM..........180 problems

200-180= 20 problems

Now to know how many hours he should spend working on problems and reading, let's compare:

An hour of reading equals to 70 problems made; (because working on 70 problems raises a student’s exam score by about the same amount as reading the textbook for 1 hour).

hours of working problems         problems solved

0............................................................0

1.............................................................80

2............................................................140

3............................................................180

hours reading                    problems equivalent to hours read

4...............................................(4*70)=280

3...............................................(3*70)=210

2...............................................(2*70)=140

1................................................(1*70)=70

finally let's add up the two combinations (0 and 4, 1 and 3, 2 and 2, 3 and 1)

0 and 4_______________0+280= 280

1 and 3________________80+210=290

2 and 2_______________140+140=280

3 and 1________________180+70=250

<em>And the best combination is 1 hour of working problems + 3 hours of reading=</em><em>290</em>

3 0
3 years ago
How are business entrepreneurs and social entrepreneurs different?
julia-pushkina [17]

Both approaches fulfill a need in the market and aim to earn a sustainable profit. The main difference is that social entrepreneurship focuses beyond simply generating a profit, and measures its performance on the positive impact the business makes on society – whether social, cultural or environmental.

5 0
3 years ago
Read 2 more answers
Need Help ASAP<br> Its a Career Planing
In-s [12.5K]

Answer:

All of the above

Explanation:

A Library is an accumulation of resources, materials and educational documents for the purpose of knowledge sourcing. It can be a physical building loaded with materials, journals, publications, etc, or an online platform.

A public library is a library open to everyone basically for the acquisition of knowledge online or offline. It also provides services such as access to internet facility, a quite environment, library staffs helping to sort for documents, photocopying borrowing of books, little entertainment, research resources, etc

6 0
3 years ago
Preferred stock is a hybrid—a cross between a common stock and a bond—in the sense that it pays dividends that normally increase
shtirl [24]

Answer:

The correct answer is B. False.

Explanation:

Preferred shares are called because they have priority over common shares in the payment of dividends or upon settlement, although they are subordinated to the payment of bonds or obligations. Their conditions are negotiated directly between the issuing entity -bank- and the investor or shareholder. They are a high financial risk asset that can give high bank interest or large losses.

3 0
3 years ago
Other questions:
  • Devin had worked for his company for several years and was considered to be a politically savvy employee. After earning several
    14·1 answer
  • The British Parliament attempted to regulate trade with the colonies through the:
    7·1 answer
  • Analysis to determine how well the government performs its roles in the market economy and explore the​ trade-offs associated wi
    6·1 answer
  • When investors are not capable of making superior investment decisions on a continual basis based on past prices, public or priv
    11·1 answer
  • All of the following components are commonly found in tents housing in rental housing agreements Except
    9·1 answer
  • g On January 2, Yorkshire Company acquired 34% of the outstanding stock of Fain Company for $400,000. For the year ended Decembe
    7·1 answer
  • ________ is an inventory management system that delivers less merchandise on a more frequent basis than in traditional inventory
    13·1 answer
  • The monetary arrangements made at bretton woods resulted in what type of exchange rates assigned to member nations’ currencies?
    8·1 answer
  • Supporters of a minimum wage argue that it can increase wage rates without causing significant unemployment in which type of lab
    14·1 answer
  • suppose the labor force in an economy equals 153 million workers. out of 153 million workers, 145.2 million workers are employed
    14·2 answers
Add answer
Login
Not registered? Fast signup
Signup
Login Signup
Ask question!