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Troyanec [42]
3 years ago
6

This activity is important because marketing managers must discover what prospective customers need and want. Marketing managers

use this knowledge to create products and services for their various target markets. Different marketing mixes are then developed toserve the unique needs or the firm’s target markets.
The goal of this exercise is to demonstrate your understanding of how a marketing manager might use the marketing mix to create valuefor two distinct car rental service segments. The first is the business traveler segment (customers traveling primarily for business), andthe second is the leisure traveler segment (customers traveling primarily for leisure or relaxation)

a. Luxury Cars
b. SUV/Minivan
c. Free Car seat
d. Gold Club
e. Airport Hubs
f. Premium
g. Park Access
h. Saver

Decide which marketing mix element it represents and which segment it reaches.

Marketing Mix Element: Business traveler segment Leisure traveler segment
Product Strategy
Price Strategy
Promotion Strategy
Place Strategy
Business
1 answer:
RUDIKE [14]3 years ago
8 0

Answer:

Note: See table attached to question below to fully understand

Marketing mix         Business traveller      Luxury traveller

element                        segment                      segment

<em>Product strategy</em>        Luxury car                 SUV or Minivan

<em>Price strategy</em>             Premium                   Saver

<em>Promotion strategy</em>    Gold club                  Free car seat

<em>Place strategy</em>             Airport hubs             Park access

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natali 33 [55]

Answer:

Product A $7.80

Explanation:

Calculation to Determine the most profitable product assuming the machine hours are the constraint.

PRODUCT A PRODUCT B

Contribution margin per unit $85.80 $107.80

÷Machine hours 11 14

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$7.80 $7.70

Based on the above calculation Product A is the most profitable because product A profit Amount of $7.80 is higher than that of product B.

8 0
3 years ago
If a utility company were considering an increase in electricity or gas prices in order to cover the costs of a capital investme
Firlakuza [10]

Question:

If an utility company were considering an increase in electricity or gas prices in order to cover the costs of a capital investment, this sector would result in the smallest change in quantity demanded in the long run and thus higher profits. True or false?

Answer:

The answer is True.

Explanation:

Change in the demand for gasoline and or electricity is primarily set by the number of industrial or bulk users.

Scarce goods are allocated though the help of prices. It is important to note that demand for gasoline or electricity is <u>more elastic in the long term</u>, so small changes in price will alter supply and demand in either direction in the shortrun.

The demand for gas or electricity are by nature <em><u>inelastic.</u></em> This means that when prices go up, demand goes down <em><u>but not by much.</u></em>

It means that in the short term, the individuals cannot alter their lifestyle immediately to adjust for the hike in prices.

To adjust they would have to probably purchase new devices which or cars which consume less gas or electricity.

The effect this has for the company on the overall is that they are able to achieve their aim of recouping their capital investments from the planned increase in price.

Cheers!

8 0
3 years ago
Morgan Company's budgeted income statement reflects the following amounts:Sales Purchases ExpensesJanuary $ 120,000 $ 78,000 $ 2
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Answer:

 e.$113,300                                          

Explanation:

Download xlsx
7 0
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Answer:

B net income is overstated, assets are overstated, and stockholders' equity is overstated

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The movement in the balance of inventory at the start and end of a period is as a result of sales and purchases. While sales reduces the balance in inventory, purchases increases the balance. This may be expressed mathematically as

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Hence, where ending inventory balance is overstated, cost of goods sold is understated. When cost of goods sold is understated, gross and net incomes are overstated. Hence owner's equity is overstated and asset overstated.

6 0
3 years ago
1) You are considering purchasing a 20 year bond from Saudi Arabia. You have a required return
inessss [21]

Answer:

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Explanation:

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6 0
3 years ago
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