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Troyanec [42]
3 years ago
6

This activity is important because marketing managers must discover what prospective customers need and want. Marketing managers

use this knowledge to create products and services for their various target markets. Different marketing mixes are then developed toserve the unique needs or the firm’s target markets.
The goal of this exercise is to demonstrate your understanding of how a marketing manager might use the marketing mix to create valuefor two distinct car rental service segments. The first is the business traveler segment (customers traveling primarily for business), andthe second is the leisure traveler segment (customers traveling primarily for leisure or relaxation)

a. Luxury Cars
b. SUV/Minivan
c. Free Car seat
d. Gold Club
e. Airport Hubs
f. Premium
g. Park Access
h. Saver

Decide which marketing mix element it represents and which segment it reaches.

Marketing Mix Element: Business traveler segment Leisure traveler segment
Product Strategy
Price Strategy
Promotion Strategy
Place Strategy
Business
1 answer:
RUDIKE [14]3 years ago
8 0

Answer:

Note: See table attached to question below to fully understand

Marketing mix         Business traveller      Luxury traveller

element                        segment                      segment

<em>Product strategy</em>        Luxury car                 SUV or Minivan

<em>Price strategy</em>             Premium                   Saver

<em>Promotion strategy</em>    Gold club                  Free car seat

<em>Place strategy</em>             Airport hubs             Park access

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Answer and Explanation:

The computation of the balances of the Allowance for Doubtful Accounts, Bad Debt Expense and Accounts Receivable is shown below;

For Accounts receivable  

a) Opening balance $200,000 Debit balance

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c) (-) Current collection from accounts receivables -$450,000 Credit balance

d) (-) Bad debt expenses -$11,000 Credit balance

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for Allowance for Doubtful Accounts  

Allowance required as per Current year analysis (2% of (75% of $800,000) $12,000 Credit balance

(-) Opening balance $1,000 Credit balance

$11,000 Credit balance

The journal entry is  

Bad debt expense a/c …Dr   11000  

      To Allowance for Doubtful Accounts 11000  

The Closing balance of Allowance for Doubtful Accounts 12000 Credit balance

For Bad debt expenses  

The journal entry is    

Bad debt expense a/c …Dr   11000  

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The Closing balance of Bad debt expense account 0

7 0
3 years ago
Ten reasons why we need to have laws for business's
Anika [276]
1. To define unacceptable behavior.
2. To provide certainty & stability.
3. To protect the public.
4. To provide mechanism for businesses to resolve disputes.
5. Law gives everyone a framework for how to ace and operate.
6. To make better decisions.
7. To sue & be sued.
8. To balance harm done by the offender against the individual and society at large.
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Carmen is a member of a student taskforce that was asked to recommend solutions to the university's budget problem. when she not
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Answer: democratic leadership

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Carmen left some room for discussion and this means it is a democratic approach in leadership.  


8 0
3 years ago
Read this scenario, and then answer the question that follows. richard is excited to start his trucking business. after taking o
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Some potential economic consequences that Richard did not consider before making his decision are:

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  • The cost of gasoline from the town to the nearest city.
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<h3>What are economic considerations?</h3>

These are the factors that will affect the profitability and viability of a business.

In Richard's case, he needed to have considered various costs such as the higher cost of maintaining used trucks and the cost of gasoline that he will incur for living so far from big cities.

He also needs to consider the distance his trucks will have to travel to pick up good and deliver them.

Find out more on economic considerations at brainly.com/question/13721949.

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8 0
2 years ago
Exhibit 4.1 The balance sheet and income statement shown below are for Koski Inc. Note that the firm has no amortization charges
yuradex [85]

Answer:

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Inventory is always removed in calculating the most liquid current assets.  Inventory will take some time before it can be converted to cash or near cash, given the cash conversion cycle.

The quick ratio is also called the acid-test ratio.  It is also considered as more conservative than the current ratio which measures the coverage of current liabilities by all current assets, including inventory.

In our workings, we eliminated inventory from current assets.  We also eliminated notes payable which would be rolled over the next year.

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