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Troyanec [42]
3 years ago
6

This activity is important because marketing managers must discover what prospective customers need and want. Marketing managers

use this knowledge to create products and services for their various target markets. Different marketing mixes are then developed toserve the unique needs or the firm’s target markets.
The goal of this exercise is to demonstrate your understanding of how a marketing manager might use the marketing mix to create valuefor two distinct car rental service segments. The first is the business traveler segment (customers traveling primarily for business), andthe second is the leisure traveler segment (customers traveling primarily for leisure or relaxation)

a. Luxury Cars
b. SUV/Minivan
c. Free Car seat
d. Gold Club
e. Airport Hubs
f. Premium
g. Park Access
h. Saver

Decide which marketing mix element it represents and which segment it reaches.

Marketing Mix Element: Business traveler segment Leisure traveler segment
Product Strategy
Price Strategy
Promotion Strategy
Place Strategy
Business
1 answer:
RUDIKE [14]3 years ago
8 0

Answer:

Note: See table attached to question below to fully understand

Marketing mix         Business traveller      Luxury traveller

element                        segment                      segment

<em>Product strategy</em>        Luxury car                 SUV or Minivan

<em>Price strategy</em>             Premium                   Saver

<em>Promotion strategy</em>    Gold club                  Free car seat

<em>Place strategy</em>             Airport hubs             Park access

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Answer:

C and E.

Explanation:

Brokerage Firms are those firms that acts an a middlemen between the buyer and a seller to expedite a transaction. It is a financial institutions that ease the buying and selling of securities. These companies also charge a amount of fee or compensation on the completion of transactions. A brokerage firm is also known as brokerage company or brokerage.

There are three types of brokerage firms. They are:

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The discount brokerage provides less comprehensive services than the traditional one or the full-service brokerage. These services are provided via online as well by discount brokerage.

So, from the given options the correct options are C and E.

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Answer:

It is more profitable to raise the selling price by $2.

Explanation:

To determine whether the company should raise the selling price, we need to determine the effect on income. <u>The best option is the one with the higher sales revenue.</u>

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Sales revenue= 5.5*2,200= $12,100

<u>Proposal:</u>

Sales revenue= 7.5*1,800= $13,500

It is more profitable to raise the selling price by $2.

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3 years ago
Your grandfather put some money in an account for you on the day you were born. You are now years old and are allowed to withdra
sergij07 [2.7K]

Answer:

Missing word <em>"You are now 18 years old and are allowed to withdraw the money for the first time. The account currently has $3996 in it and pays an 8% interest rate."</em>

a.  At 18 years, future value of current amount (compounded for another 7 years at 8%)

= $3,996 * (1.08)^7

= $3,996 * 1.7138

= $6,848.34

b. At age 65, future value of this amount (compounded for another 40 years at 8%)

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So, let initial the money deposited be represented by Y

=> $3,996 = Y * (1.08)^18

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A shareholder invested in a mutual fund and has signed a letter of intent to invest $25,000. Her original investment was $13,000
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Based on the information given for her to complete her letter, she must deposit D) $12,000.

<h3>Deposit:</h3>

Using this formula

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Inconclusion for her to complete her letter, she must deposit D) $12,000.

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#SPJ4

3 0
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