Question

Suppose your dean of admissions is considering surveying high school seniors about their perceptions of your school to design better informational brochures for them. What are the advantages and disadvantages of doing (a) telephone interviews and (b) an Internet survey of seniors who have requested information about the school

Answer 1

Answer and explanation:

Advantages of telephone interviews:

They are more convenient than face to face interviews

They are alot more cost-effective

There is a wider geographical access as you can reach people in other countries too

Disadvantages of telephone interviews:

Questions become has limited complexity as opposed to face to face interviews

It may be somewhat intrusive for customers and there could also be interference from noise in the background. Also bad connection issues.

Advantages of internet survey:

Increased geographical access leading to high response rate.

Alot more convenient and flexible than face to face interviews

Low cost advantages

Disadvantages of internet survey:

Inability for individuals who are not online to participate

Non response bias

Limited complexity of questions, usually close ended questions