Because it is important that the individual identifies himself with the cultural concepts with which he feels comfortable and happy.
Explanation:
Cultural identity is a very important characteristic for the construction of an individual's personality, in addition to helping in the composition of behavior and in the feeling of belonging and comfort. This is because cultural identity is what allows a person to identify himself/herself as a member of a people. Once the individual is able to determine his/her cultural identity, it is possible that he or she will be able to assume cultural concepts and customs with this people. Cultural identity is highly malleable, but it is important that it is built based on the individual's own thoughts, preferences and concepts, as only the individual will be able to build an identification.
Price appears disheveled, which emphasizes the idea that Hamlet is irrational, while Olivier is well-groomed, which emphasizes the idea that he is rational.
