Question

Place and convenience are connected by a core linkage. While GoPro was able to get the product into locations where customers could find it, it made an error when production problems forced it to

Answer 1

Question Completion with Options:

a. ignore convenience stores in its distribution network.

b. deliver fewer cameras than were needed during a holiday season.

c. miss the customer connection by emphasizing place over convenience.

d. exert too much power in the distribution network.

Answer:

GoPro

production problems forced it to

b. deliver fewer cameras than were needed during a holiday season.

Explanation:

Shortages are avoided by producers as much as possible in order not to cause disequilibrium in the market.  Shortages are not the same as scarcity.  They are temporary setbacks when the quantity demanded outstrips the quantity supplied at the equilibrium market price.  The backlashes result in lost sales and revenue for suppliers.  Shortages may clear ways for competitors to enter the market to meet the unsatisfied demand.