Question

Rachel is going to the mall to purchase a wedding gift for a coworker. Based on research, which type of product is she likely to buy

Answer 1

Answer:

utilitarian

Explanation:

Utilitarian Motivation is the zeal, drive to acquire products that can be used to get, acquire or accomplish another thing/something.Usually, Utility items are bought/purchased frequently more out of need and are a regular part of the consumer's life, and buyers are price sensitive.

Consumer behavior is the search for value of goods or services and its is the transformation into something of value.

Utilitarian: seeks to helps the consumer solve problems and accomplish tasks.utilitarian value is a means to and end.

Utilitarian products

Utilitarian products usually gives benefits like practicality and functionality as they are compatible with our rational system of thinking.