Question

Which of the following is the last step in the buying process?  A. Evaluate performance  B. Make purchase  C. Engage in search  D. Recognize need

Answer 1

Answer:

A. Evaluate performance

Explanation:

Evaluating a product's performance is the last stage of the buying process. The customer assesses the product's performance against expectations.  Customers are either satisfied with the product or not.

Evaluating performance is also the post-purchase evaluation stage. Satisfied customers feel they made the right decisions. Marketers always ignore this last process, but it's very important. One way to create loyal customer is the contact customer after the purchase to check if they are happy with the product.