Missiles. Soviets developed ICBM could reach U.S. and carried nuclear weapons, space, CIA used U-2 aircraft that flew so high they couldn't be shot down but was shot down in 1960.
combined vertical and horizontal integration
Saint Frances and his following respected and venerated poverty.
This means that one the one hand, they did not discourage people to them by having unnecessary riches and on the other hand poor people could identify with him and with his followers.