Companies themselves are inviting consumers to play a more active role in shaping products and brand content through consumer-generated marketing.
<h3>Who is a consumer?</h3>
A consumer is the end-user of the product. He is one who utilizes or consumes any goods and services. All consumers can be customers but all customers can not be consumers.
User-generated information, such as blog posts and product evaluations, is used in consumer-generated marketing (CGM). It is a low-cost marketing method. The affordability and ease of creation are the main benefits of this kind of marketing.
Companies invite consumers to provide their feedback and reviews which acts as brand advertising for their organization with the help of blogs and organizing contests for them.
Learn more about brand, here:
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I'm not 100% sure because it's been a while since I have read the book, but I want to say it's B or the second choice given.
<span>They offered a tract of land to any free man who would farm it since they are both have cultural and ethnic diversity. The Dutch also offer a trade and a land expansion. Like the French in the north, the Dutch focused their interest on the fur trade. To that end, they cultivated contingent relations with the Five Nations of the Iroquois to procure greater access to key central regions from which the skins came.</span>
