Although upselling and cross-selling are effective with existing customers, cross-selling is more likely than upselling to<u> A. improve </u><u>customer retention rate</u>.
<h3>What is customer retention?</h3>
Customer retention refers to the ability of an organization or marketer to achieve customer loyalty over time.
When a customer is retained, there is always increased revenue from repeat purchases.
Customer retention increases brand loyalty.
Question Completion with Answer Options:
A. improve customer retention rate.
B. satisfy customer needs
C. provide the information necessary to diagnose reasons for customer defection.
D. increase customer profitability.
Thus, although upselling and cross-selling are effective with existing customers, cross-selling is more likely than upselling to<u> A. improve </u><u>customer retention rate</u>.
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The simple rate of return on the investment is closest to: <u>34.5%</u>
<u>Explanation</u>:
<em><u>Given</u></em>:
Current salvage value = $15,000
Cost of new machine = $408,000
Cash operating cost = $141,000
Simple Return on Investment is Calculated as follows:-
Simple rate of return on the investment = Net Operating Cost Saved/ Initial Investment X 100
So Simple Return = 141000/408000 X 100
= 34.5%
The simple rate of return on the investment is closest to: 34.5%
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Answer: a. $4,000
b. $5,000
Explanation:
a. If she can sing at each wedding but decides to maximise profits, she will only sing at the weddings of those paying her $200 as it is the higher of the two payment options.
Should she sing at the $200 customer weddings, she would make;
= 20 people * $200
= $4,000
b. Price Discrimination is the charging of different types of customers different prices for the same or similar goods.
If your friend knows how to perfectly charge the two different groups the different prices that they value her at then she will be able to attend and sing at both weddings making her revenue;
= (10* $100) + (20 * $200)
= 1,000 + 4,000
= $5,000