Behavior = physical action that people take consciously.
Socialization = the process through which a person learns about the norms of one’s culture, including how you’re supposed to behave in various situations, what values you’re supposed to consider to be important, and the roles that men and women are supposed to play.
Shooting blanks misconception = the incorrect belief that the media do not affect us all.
Attitudes = belief that people walk around with in their head about how the world works, attitude often guides behavior.
Magic bullet misconception = the incorrect belief that individual media images impact people in ways that are direct, immediate, extremely powerful, and predictable.
- smoking damages their lungs - drinking alcohol destroys brain cells & intoxicates the infant - avoid going to the hot tub or sauna which can cause elevated body temperature
